asmediag321.blogspot.co.uk
Analysis
Summary:
My survey was filled out by mostly my target age with a 50% male and 31% female split (19% other). 64% of the respondents liked my second advert better than the first, this helped me choose what style of advert i should go for, which is a more beach-y feel with the background reflecting the name of the product. Overall my audience had a pretty positive view on my adverts though 6% of respondents said they didn't like the adverts. My respondents said that they preferred my second product design (blue) over my first product design (purple and orange), in the end i decided to go with my first product design because i thought the blue was too masculine and may drive away a female audience, they were rated close to each other. Most of the respondents think that adding social media links is helpful to the audience so i decided to keep the social media links to Instagram, facebook and twitter, in the adverts. The respondents told me that the advert with white text looked better than black, i made the text white on all of the advert and added a drop shadow to make it easier to see.
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