Tuesday, 20 March 2018

Skeleton layouts

audience research
test shoot location
concept


bleed - printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off

leftthird - The left side of the advert (when divided in 3)

rightthird - the right side of the advert (when divided in 3)

strapline - a subsidiary heading or caption in a newspaper or magazine.

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