Location reports

shoot locations

















  (southsea beach)


I wanted to shoot at a beach/ near the sea to reciprocate the name of the product "wave" and help to visualise the name.





Contact sheet-

Audience research

https://www.surveymonkey.co.uk/r/VG2GGT2

asmediag321.blogspot.co.uk


Analysis

Summary:

My survey was filled out by mostly my target age with a 50% male and 31% female split (19% other). 64% of the respondents liked my second advert better than the first, this helped me choose what style of advert i should go for, which is a more beach-y feel with the background reflecting the name of the product.  Overall my audience had a pretty positive view on my adverts though 6% of respondents said they didn't like the adverts. My respondents said that they preferred my second product design (blue) over my first product design (purple and orange), in the end i decided to go with my first product design because i thought the blue was too masculine and may drive away a female audience, they were rated close to each other.  Most of the respondents think that adding social media links is helpful to the audience so i decided to keep the social media links to Instagram, facebook and twitter, in the adverts. The respondents told me that the advert with white text looked better than black, i made the text white on all of the advert and added a drop shadow to make it easier to see.

Skeleton layouts

audience research
test shoot location
concept

bleed - printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off

leftthird - The left side of the advert (when divided in 3)

rightthird - the right side of the advert (when divided in 3)

strapline - a subsidiary heading or caption in a newspaper or magazine.

Developing bottle design

developing logo and label