WAVE audience

G ender
E thnicity
A ge
R egion
S socio-economic

G- both
use both because its a unisex item
E- all
dont want be a white supremicist
A-15-25
dont want old people
R- England
yeah
S- c1/c2
rich people wouldnt want it they would want stuff like versache

I would want to market towards the mainstream, the explorer and the succeeder. I would market towards trhe mainstream as that is the one most people identify with meaning a larger target market. 

The explorer would be more active and sporty meaning they would be more inclined to buy the deoderant.

The succeeder has self confidence which would make them want to smell good. they are proactive which means they would seek it out because they want it.