Art of Persuasion

good persuaders can change peoples opinions
good readers arent easily persuaded

LOGICAL APPEAL
×bandwagon
×card stacking

EMOTIONAL APPEAL
×plain folks (normal people not well known actors)
×name calling
×demonizing
×patriotic appeal
×glittering generalities
×catchy slogan
×snob appeal
×humour

ETHICAL APPEAL
×testimonials
×transfer

I think my adverts could link to plain folks, catchy slogan, humour and bandwagoning.

four areas of theoretical framework

Media language
Media representations
Media industries
Media audiences


https://www.youtube.com/watch?v=EC7VLjIw8hY 
https://www.youtube.com/watch?v=Qm1Si-w8XKo&t=665s
 https://www.youtube.com/watch?v=sg0PmFWqmko
https://www.youtube.com/watch?v=C8qxE_pFJ7U