Statement of Intent
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 350 words)
media language: how the media through their forms, codes, conventions and techniques communicate meanings
-you will need to discuss the codes and conventions associated with print media advertising,
media representations: how the media portray events, issues, individuals and social groups
-how might the media portray young people?
media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms
-you will need to consider the print dimensions based on a full page spread for Total Film magazine. Finally discuss how the 4 adverts can work as linked to the (monthly) publication and from the perspective of Total Film magazine consider the suitability of the advert for a global audience... Additionally consider whether Twitter/Facebook links might help support circulation beyond the people who buy the word of mouth.
media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.
-Consider how adverts work and can be used to attract your target audience, what visual/text elements do you have to address your audience.. ?
Codes and conventions help to ingrain the company and the advert in peoples minds and help them remember it. A striking image will draw attention to the advert, making the text easy to read makes sure that the audience can actually understand the advert and what it's offering, putting the logo, tagline, etc in the same areas in multiple adverts can help the audience to remember the company and advert. Colours that draw attention but don't clash is also a convention. I will use these codes and conventions to make my advert, I will use a striking image with bright colours, a sans-serif font, and I will design all my adverts similarly with white text for darker images or black text for lighter images.
The media typically portrays young people and happy and full of energy, often shown laughing or smiling with friends. In my adverts, I will try to have people who look like they are having fun, but I will also have adverts where the person in the main image is sad because they haven't used the product, this will be an emotional appeal and may coerce some of the audience to buy the product.
I will need to design my adverts with Total Films (228*306) dimensions in mind. My four adverts will link to the magazine because the magazine would be read by young people and my adverts include young people. I will also try to use colours that are used throughout several issues of the magazines such as orange/red. My adverts would be suitable in most countries but considering one advert may use swimsuits it may not be acceptable in countries like Saudi Arabia. Social media may be important to my adverts as people do buy products through word of mouth, and young people use social media a lot.
Adverts try to convince people to buy their product, adverts use logical, and emotional persuasion to convince the audience to do or buy something, they attract target audiences because they are specifically created for that type of person which makes the audience feel singled out and like they have to buy the product. I would need to use direct mode of address to make the audience feel like the advert is talking to them and not anyone else, which would help to convince them to buy the product.
The media typically portrays young people and happy and full of energy, often shown laughing or smiling with friends. In my adverts, I will try to have people who look like they are having fun, but I will also have adverts where the person in the main image is sad because they haven't used the product, this will be an emotional appeal and may coerce some of the audience to buy the product.
I will need to design my adverts with Total Films (228*306) dimensions in mind. My four adverts will link to the magazine because the magazine would be read by young people and my adverts include young people. I will also try to use colours that are used throughout several issues of the magazines such as orange/red. My adverts would be suitable in most countries but considering one advert may use swimsuits it may not be acceptable in countries like Saudi Arabia. Social media may be important to my adverts as people do buy products through word of mouth, and young people use social media a lot.
Adverts try to convince people to buy their product, adverts use logical, and emotional persuasion to convince the audience to do or buy something, they attract target audiences because they are specifically created for that type of person which makes the audience feel singled out and like they have to buy the product. I would need to use direct mode of address to make the audience feel like the advert is talking to them and not anyone else, which would help to convince them to buy the product.
