Textual analysis/codal analysis a systematic methodology for analysing moving image and print media text.
verbal code, everything to do with language -either written or spoken
technical code, all to do with the way a text is technically constructed - camera angles, framing, typography etc
symbolic code.codes that can be decoded on a mainly connotational level - all the things which draw upon our experience and understanding of other media texts, our cultural frame of reference.
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