Advertisement psychology: Codes and Conventions

codes and conventions of print media

https://prezi.com/ufiurerdj3ga/codes-and-conventions-of-print-advertisments/

PREZI-

Final evaluation

Place your image within Power point

Create at least four slides with the image inside.

Annotate the final design with comments linked to the statement of intent where you will tackle the four aspects of the OCR Media Framework.

For each page discuss how the advert conforms to

·       [media language: how the media through their forms, codes, conventions and techniques communicate meanings]

·       [media representations: how the media portray events, issues, individuals and social groups]

·       [media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms]

·       media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.

refer to

·       psychology and advertising https://www.youtube.com/watch?v=EC7VLjIw8hY

·       advertising and propaganda techniques https://www.youtube.com/watch?v=C8qxE_pFJ7U 

to help you to communicate how your advertisement meets the needs of a target audience.

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My first advert shows a woman sitting down on a stone beach, looking into the camera. This is a direct mode of address with the audience with connects the audience to the advert. My second advert shows a male and female in active clothing high-fiving on some grass in front of the sea. This advert has an indirect mode of address as the models are looking at each other and laughing. This helps the audience form a relationship between the two models, and helps the audience believe they could get this relationship for themselves if they use my product.

 My adverts use the emotional appeal of "plain folks" to also connect with the audience. Both of these factors help the audience to connect to the advert on a personal and emotional level, which can help to convince the audience to buy the product. My adverts also use the logical appeal of "bandwagons" and the emotional appeal of "catchy slogans" to sell my product. This is because my tagline is "the wave of a new generation" this can make the audience think everyone is using my product and they should too, it is also catchy and easy to remember so it would stick in the mind of my audience.

These adverts portray the younger generation as fashionable, active and goal oriented. All of the clothes the models are wearing match and don't clash, making the models look cool and modern and also active as some of my models are wearing sporty clothing. In the first advert there is just one female which could put of males from buying the product but she has some boyish accessories (hat and bag) which could go towards a more gender-neutral audience, but in all of the other adverts there is both a male and female model which helps to market it towards a gender-neutral audience.

Final images and edits

Final chosen images-

                                                        

Final edits-


       





















           

Casting, props and costume

Casting-

Caiti-

Joe-

Linsey-

Costume-

sport oriented clothing-

casual-

 

i wanted to use sporty clothing to show that the deodorant is good for use when active. I also wanted to show that younger people are more active. I also wanted to use casual clothing to show that it could be used in everyday life aswell.

Props-

I used these props to show a younger and more active generation.

Main image

I want one of my pictures to be a photo of people high-fiving to show active youthful people it also might help people think that my product helps achieve a goal.

I want one of my pictures to be people running on a beach as it shows activity again, and it can show that my product can be used during exercise (when you sweat most)







I want one of my pictures to be of two people talking because it shows my product can be used by everyone and in everyday life.

I wanted one of my pictures to be of someone using a mobile phone because it shows youthfullness and it may make people want to look at our social medias

Typography, Logo and product design

I wanted to use a sans serif font to show a more modern and sleek look. I also wanted to incorporate some visuals into my logo but found that it didn't quite work. I decided to go for a condensed, lowercase logo as it looked quite modern and cool, I used the Myriad Pro Regular font. I kept the colours monochromatic with black and white to keep it gender inclusive, and to not clash with other colours and look garish.

Product design 1                                                     Product design 2


My two product designs were very different. My first design was mostly blue in colour with a darker and lighter blue ripple coming from the top and bottom surrounding the text. The text is in black and white and I used my third logo design. My second design is dark purple and orange taking inspiration from a CK2 advert. The clouds are in different shades of orange and are on the top and bottom. The logo is my first one and all of the text is white.



These are my designs on my bottles. I think my second design works better because it has more gender neutral colours and blue is a very male centred colour. I also think the white text works very well on my bottles as my bottle is white.

The colours show different things about my product, for example, purple shows creativity and orange shows friendliness and shows a call to action while white shows purity and cleanliness. I don't think the blue bottle shows all of the same positive things like the second one does.

Location reports

shoot locations

















  (southsea beach)


I wanted to shoot at a beach/ near the sea to reciprocate the name of the product "wave" and help to visualise the name.





Contact sheet-